UPNORTH

UpNorth Humboldt (commonly known as UpNorth) is a premier boutique cannabis and distribution brand founded in 2015 by Geoffrey Hoopes and Joshua Neff in Arcata, California. Deeply rooted in the legacy of the Emerald Triangle, the company preserves generations of traditional Northern California cultivation expertise by bringing authentic, clean Humboldt craft cannabis "beyond the Redwood Curtain" to the broader market.